Blog · Sun 4th Jan, 2026

Sprint Planning for Non-Technical Founders

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Key takeaways

  • Sprints are fixed periods with committed work. Review at the end.
  • Stories = user value. Points = relative effort. Velocity = predictable output.
  • Prioritise, unblock, and review. That's your role.

Sprint planning can feel like a foreign language. Stories, points, velocity-what does it all mean? Here's a plain-English guide for founders who need to work with dev teams.

What a sprint is

A fixed period-usually 2 weeks-where the team commits to a set of work. At the end, you have something to review. It's a rhythm that keeps progress visible and predictable.

Stories and tasks

A story is a unit of work from the user's perspective: 'As a customer, I want to reset my password so I can log in again.' Tasks are the technical steps to get there. Stories get estimated; tasks get done.

Points and velocity

Points are relative estimates of effort-not hours. A 2-point task is roughly twice as big as a 1-point task. Velocity is how many points the team typically completes per sprint. It helps you plan.

What you need to do

  • Prioritise the backlog-what matters most?
  • Be available for questions-blockers need quick answers
  • Review at the end of each sprint-feedback shapes the next one

FAQs

Two weeks is common. Shorter for fast-moving teams; longer for complex work. Consistency matters more than the length.
It happens. Incomplete work goes back to the backlog. Don't extend the sprint-keep the rhythm.

Building software and need clarity?

We work with founders to plan and deliver.