Key takeaways
- Natural flow, good lighting, key features. 1-2 minutes for most.
- Avoid over-editing and generic production. Let the property shine.
- Adapt for platform: short for social, longer for portals.
Property videos can make or break a listing. The right approach showcases the property and tells a story. The wrong approach wastes time and money.
What sells
- Natural flow: walk-through that feels like a viewing
- Good lighting: bright, inviting spaces
- Key features highlighted: kitchen, views, outdoor space
- Right length: 1-2 minutes for most properties
- Drone for context: setting, gardens, approach
What doesn't
Over-edited, flashy effects. Dark or poorly lit rooms. Generic music that feels like a car ad. Videos that drag on. Buyers want to imagine themselves there-not be distracted by production.
Platform-specific
Social needs short, punchy clips. Portals can take longer. Have a master cut, then adapt for each channel.
FAQs
1-2 minutes for the main cut. 15-30 seconds for social clips.
Not every one. But for houses with land, views, or outdoor space, it adds a lot.