Key takeaways
- Complete every section: name, category, address, hours, description, services, photos.
- Reviews and responses build trust and influence ranking.
- Regular posts keep the profile active and signal relevance to Google.
Your Google Business Profile is often the first thing people see when they search for you locally. A complete, optimised profile ranks better and converts more. Here's what to get right.
Basics
- Business name exactly as it appears in the real world
- Correct category (primary + secondary if relevant)
- Full address with correct postcode
- Phone number and website
- Opening hours-and special hours for holidays
Content that converts
Add a business description with keywords people actually search for. Use the services section to list what you offer. Add photos: exterior, interior, team, products. Google rewards fresh, relevant content.
Reviews
Reviews matter for ranking and trust. Ask happy customers to leave one. Respond to all reviews-especially negative ones-professionally and promptly. It shows you care and gives you a chance to fix issues.
Posts and updates
Regular posts (offers, updates, events) keep your profile active. They don't need to be fancy-a simple update with an image and a call to action is enough. Consistency beats perfection.